This historic hotel is located inside a restored 19th-century railroad station. In 2016 this property, located in the heart of Music City, underwent a stunning multi-million dollar renovation. The newly imagined spaces pay homage to the property's rich history by seamlessly weaving the building's stunning architecture with contemporary and provocative details.
I C U Outdoor Advertising, in collaboration with ST8MNT Brand Agency, value-engineered the opening creative direction for a budget friendly, high-impact modern, sculptural signage design.
Aluminum, stainless steel, LED lighting and concrete
18'-0" h x 6'-0" w x 2'-0"d
Managing the project included the signage environment that encompassed the transplant of mature boxwoods, irrigation, electrical and foundation work, which complemented the traditional architecture and provocative design elements of the hotel's brand character.