Kindred Healthcare

Kindred Healthcare


In 2015, Kindred Healthcare purchased Gentiva Health Services to become the largest provider of post-acute care and rehabilitation services in the U.S. Acquiring hundreds of locations throughout the country, Kindred needed new signage to reintroduce former Gentiva branches with a new name. To comply with each state’s licensing requirements, all locations in each rebranding rollout had to be completed on the same day. I C U worked closely with Kindred to manage turnkey design, fabrication, and installation of signs to roll out the new brand. Detailed in their execution, the I C U team ensured that every sign was properly rebranded, ranging from LED illuminated channel letters to interior suite & wayfinding signage. I C U Outdoor Advertising continues to support Kindred Healthcare through a smooth rebranding transition. In its latest project, I C U provided large scale LED illuminated channel letters for Kindred’s home health and hospice facility in Flowood, MS, to increase visibility.


Acrylic, Aluminum, and LED lighting


5’-1” x 43’-1 7/8”


Mounted to Dryvit building fascia

Kindred Healthcare sign construction

“I C U Outdoor Advertising played an integral role in our successful rebrand of hundreds of home health, hospice and community care branches across the United States at a pivotal time in our company’s history. Their team has worked with a multitude of zoning commissions, landlords and property owners to ensure that Kindred’s best interests were always met in a manner that complied with our timelines. We thank I C U for literally putting our mark on so many of the communities we serve.”

Leigh White
Senior Director Marketing
and Communications
Kindred Healthcare

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