In 2015, Kindred Healthcare purchased Gentiva Health Services to become the largest provider of post-acute care and rehabilitation services in the U.S. Acquiring hundreds of locations throughout the country, Kindred needed new signage to reintroduce former Gentiva branches with a new name. To comply with each state’s licensing requirements, all locations in each rebranding rollout had to be completed on the same day. I C U worked closely with Kindred to manage turnkey design, fabrication, and installation of signs to roll out the new brand. Detailed in their execution, the I C U team ensured that every sign was properly rebranded, ranging from LED illuminated channel letters to interior suite & wayfinding signage. I C U Outdoor Advertising continues to support Kindred Healthcare through a smooth rebranding transition. In its latest project, I C U provided large scale LED illuminated channel letters for Kindred’s home health and hospice facility in Flowood, MS, to increase visibility.
Acrylic, Aluminum, and LED lighting
5’-1” x 43’-1 7/8”
Mounted to Dryvit building fascia
“I C U Outdoor Advertising played an integral role in our successful rebrand of hundreds of home health, hospice and community care branches across the United States at a pivotal time in our company’s history. Their team has worked with a multitude of zoning commissions, landlords and property owners to ensure that Kindred’s best interests were always met in a manner that complied with our timelines. We thank I C U for literally putting our mark on so many of the communities we serve.”
Senior Director Marketing